The key, the specialists point out, is to make decisions based on a good business model, specific to your area of ​​activity. “Try to evaluate all the topics of interest: market, product, marketing, equipment, and competition, with the maximum possible objectivity,” they suggest.

The rethinking requires a great deal of introspection to understand the origin of the problems. You must ask yourself what changed. To do this, you have to reflect on the work, your performance, and aspirations, the market conditions, the competition, the target audience, etc.

After finding the fact that triggered the problems, you have to set up an action plan, analyzing the possibilities offered by the structure and resources that you currently have. What can be done from today to overcome the situation?

Seeking help, whether in Internet forums or entrepreneurial books, can make a difference. If you have more resources, it may be worthwhile to turn to consultancy firms and segment professionals.

Finally, you must remember that perseverance and adaptability are conditions for the success of your company. “All companies go through ups and downs. Only those that are strong survive, “say the specialists.